Wednesday 18 April 2012

H&M - FASHION SAVING THE WORLD

H&M are easily my favourite high street brand, their collections are always fashion forward an easy on the pocket. But, not only this, they are a label that seems set to save the world - well maybe that is a little extreme, but with an Conscious Collection in stores now and another Fashion Against Aids collection to be launched April 26th, they are certainly doing more than most labels out there.

So lets start with the 2012 Conscious Collection, which is part of H&M's efforts to reduce their impact on the environment for a more sustainable fashionable future.
Sometimes you just have to say "Lets go pose in the bushes"
 I have to say H&M have sacrificed nothing in the design of their organic cotton and recycled material collections - there are some right beauties in there...here are my lust-worthy faves. First up are some picks from the Exclusive Conscious Collection, which have a slightly higher price point, but you can justify it to yourself because you helping the planet (well that's how I justify it to myself).

I love the bright saturated hues of the Exclusive Conscious Collection - I think that lime green dress would look insane teamed with the jewel blue blazer, and how rocking is that vibrant floral print. I love how these vibrant pops contrast with the delicate pastels, sheers and lace from the Mainline Conscious Collection. Of course there are some big must haves there...


Next up from H&M, now that the environment is sorted, is their fifth 'Fashion Against AIDS' collection, which they have been producing each year, to raise to raise funds and create awareness about HIV/AIDS among the young. It is truly an amazing cause,  and with this years collection bringing together ethnic influences from different continents and 25% of proceed going directly to the charity, you really can't go wrong buying a piece or two. The eye-catching African prints are simple amazeballs and there is some gorgeous dip-dyes in there too. Here are the items at the top of my list...

Isn't that Maori printed sweater to die for? I love the collection and I love what H&M are doing, raising awareness about safe sex, while producing seriously enviable fashion.

What are your favourite pieces?

Gems x

23 comments:

  1. These collections are great!

    Much love from the SABO SKIRT girls!
    SHOP: www.saboskirt.com
    BLOG: www.saboskirt.blogspot.com

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    1. Aren't they - it's almost annoying because there is no way I can afford to buy every piece, but you can't help what you fall in love with :)

      Gems x

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  2. Totally agree, H&M is pretty great. I personally love it for buying basics. So useful and affordable too!

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    1. Yeah I have some long sleeve tees that are years old from H&M and they still look great. Their accessories this year are outstanding too, so original.

      Gems x

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  3. That blue blazer is STUNNING. I have been looking for one like this.

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

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    1. Well it is my pleasure to tell you the jacket is just £39.99 and is available in selected stores and online :) I should work for H&M!It is gorgeous, I totally want one.

      Gems x

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  4. Love that mint green top! :) I worry about pastels though with pale skin!

    I know what you mean, new look have some amazing pieces at the moment! I'm actually going to intern there this summer in June.
    So should be exciting!
    X x x

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    Replies
    1. I have quite pale skin too, bit pastels can look really lovely against creamy skin, if you make sure the whole outfit is consistent without any brash colours or accessories to wash out the skin.
      But, if you are worried, it might interest you to know that the top also comes in a nice crisp white.

      Gems x

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  5. I totally love H&M its one of my favourite shops x

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  6. Yeah me too, I always come away with something great that people are sure to ask me about, which always makes me feel good :)

    Gems x

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  7. I love this new collection, it's hard to pick a favorite because they're all great! Great blog, now following you.

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    1. They are all great aren't they?
      Thanks for the kind words...I'm on route to checking out your blog now :)

      Gems x

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  8. Man, I WISH we had H&M in Australia. Very glad to see an effort towards making their clothing more sustainable...not that fast fashion as a general rule is sustainable, being 'fast', but it's a step in the right direction.

    Laser surgery is the BEST THING EVER, I keep going to adjust my glasses then I'm like OH WAIT I DON'T WEAR GLASSES ANYMORE. Pretty cool.

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  9. Agreed on the Maori printed sweater...it's my favorite of the collection. Really love what H&M is doing.
    xx, M

    http://www.themarcystop.blogspot.com

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    1. Isn't it gorgeous? The print is just amazing.
      Gems x

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  10. Replies
    1. Agreed - I can't wait for the Fashion Against AIDS pieces to hit stores.

      Gems x

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  11. I love h&m! These products are amazing. Wish I had one around here?


    xo
    Haylee

    http://www.dolledupdaily.com

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    1. Ah you don't have an H&M nearby? That totally sucks - although they do ship to loads of places so maybe check their website :)

      Gems x

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  12. I really can't wait for the new Fashion Against Aids collection to come out, I want it all!

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    1. Me neither, only a week to go and I will be printed up like a mother!

      Gems x

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  13. Great picks! Love the lime green dress and electric blue shortsuit! So fab!

    xx
    Giovanna
    www.oliveandanarrow.com

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    1. Yeah those are my favourite pieces too - I love the bright jewel colours.

      Gems x

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