H&M are easily my favourite high street brand, their collections are always fashion forward an easy on the pocket. But, not only this, they are a label that seems set to save the world - well maybe that is a little extreme, but with an
Conscious Collection in stores now and another
Fashion Against Aids collection to be launched April 26th, they are certainly doing more than most labels out there.
So lets start with the 2012 Conscious Collection, which is part of H&M's efforts to reduce their impact on the environment for a more sustainable fashionable future.
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| Sometimes you just have to say "Lets go pose in the bushes" |
I have to say H&M have sacrificed nothing in the design of their organic cotton and recycled material collections - there are some right beauties in there...here are my lust-worthy faves. First up are some picks from the Exclusive Conscious Collection, which have a slightly higher price point, but you can justify it to yourself because you helping the planet (well that's how I justify it to myself).
I love the bright saturated hues of the Exclusive Conscious Collection - I think that lime green dress would look insane teamed with the jewel blue blazer, and how rocking is that vibrant floral print. I love how these vibrant pops contrast with the delicate pastels, sheers and lace from the Mainline Conscious Collection. Of course there are some big must haves there...
Next up from H&M, now that the environment is sorted, is their fifth 'Fashion Against AIDS' collection, which they have been producing each year, to raise to raise funds and create awareness about HIV/AIDS among the young. It is truly an amazing cause, and with this years collection bringing together ethnic influences from different continents and 25% of proceed going directly to the charity, you really can't go wrong buying a piece or two. The eye-catching African prints are simple amazeballs and there is some gorgeous dip-dyes in there too. Here are the items at the top of my list...
Isn't that Maori printed sweater to die for? I love the collection and I love what H&M are doing, raising awareness about safe sex, while producing seriously enviable fashion.
What are your favourite pieces?
Gems x
