CREATIVES 01 - PERCYCUTE

Wearing the 'FlutterBy' Tee.

So starts my series of interview features of independent creatives - the brands, musicians and artists that don't get the support they so deserve, because they don't have a bottomless marketing budget.

I've made no secret of my love of streetwear (I will be dressing like a teenage skater until I'm 60), so when the lovely Karl, founder of one of my favourite independent brands PercyCute agreed to a feature, I was pretty delighted.

The streetwear brand creates unisex tees, tanks, sweats and jackets, with totally unique prints, sketched and designed by the man himself. Sometimes controversial, but always a conversation starter, it's streetwear for those who aren't afraid to make a statement and stand out. Let's get on to the questions...

How did it all begin for Percycute?

I have been a taxi driver for the past 20 years and in this time I have always drawn even while waiting between jobs in my taxi. My sketches became more intricate, so much so that people would get in my cab to see what I had been drawing. Many times people asked why I was driving a cab when I can draw like I do . So about 7 years ago  I decided to go back to college to study graphic design. I graduated 3 years later and then decided to try freelancing my skills as an illustrator, within this time I was getting more requests to provide t-shirt designs for other companies. After a year of this I decided maybe I should produce my own garments with designs on that did not conform to other peoples briefs, basically use my own imagination to produce what I wanted to produce, without limitation. The name Percy Cute comes form the word persecute which means to oppress as I felt I oppressed in my skills for such along time that the name suited the company I was starting. 

You're designs are seriously original, where do you find your inspiration?

The inspiration for the designs come from everyday experiences and my imagination - most of the designs have hidden meanings especially the intricate ones . Although I do find people see completely different meanings in them, as I tend to use objects to portray a feeling or word which are associated to the title of the design.

My favourite design is 'Spaceman'. Do you have an all time favourite?

My favourite design is my gorilla really its a self portrait , if you look at him he’s slightly moody with a could not care less attitude.

Karl's favouurite design, the 'Gorilla'

Streetwear is so huge right now, how will you make sure that Percycute stands out from the crowd?

I'm never concerned about what other companies do, but I do appreciate others work and my favourite brand are Hubert & Calvin . I don’t look to stand out, I look to produce the artwork that I love and put that on a garment and hope that makes me more appealing than others. The designs are all limited editions, I only make 30 of each design before I re-draw, change or retire the design.

Your brand is brimming with attitude, who would you love to see rocking your pieces?

I have had a few celebrities wear my designs but I suppose I would like to see Zayn Malik wearing them, and I know this sounds bizarre, but watching his desire for his artwork really hits home with me and of course he has a massive following. Sportsman wise, obviously Mr Beckham would be amazing and I would love Pharrell Williams to shine in a few.

What's next for Percycute?

Next on the agenda are caps - a few alternative cap designs along with the expansion of full all over prints. As for the company, the aim is to get the brand in as many independent shops as possible and make the general public aware of what we do .

I certainly can't wait for the introduction of caps, I'm a huge fan of a good snap back. Until then, I've picked out some of my favourite PercyCute pieces...

1.) My Headspace Vest.
2.) Grey Skull Jacket.3.) Bleeding Rose.
4.) Love All.
5) Spaceman.
6.) Effing Care Bear Vest.
7.) Gorilla Sweatshirt.
8.) Flutterby 1969.

Be sure to visit the PercyCute website and check out this awesome streetwear label's social media channels: Facebook, Instagram, Twitter.

Stay tuned for the next installement of the next installment of the 'Creatives' series.

Gems x

STREET STYLIN'

'Flutterby' T-shirt, Percy Cute - Same Here.
Faux Fur Coat, Next - Similar Here.
Faux Leather Trousers, H&M - Similar Here.

So this is where I reveal the extent of my nerdyness - I went to see the first showing of 'The Hobbit: Battle of the Five Armies' last night at midnight and I have to say it was awesome. All the other midnight showings I have been too, have been really quiet, but this one was packed of Hobbit enthusiasts, but sadly no one dressed as an elf, or orc. So if you do plan on going to see it, I recommend booking in advance.

Anyway to the fashion stuff. This outfit was worn a few weeks ago, whilst the leaves we still clinging onto the trees, as unexplicably as Callum Best clings onto a career. I love simple street style looks, so my Percy Cute 'Flutterby' tee got another outing, teamed with my trust faux leather trews from H&M. As the weather was colder than a witches teat, the faux fur beauty from Next was needed to stop me from complaining all day long.

Is everyone all ready for Christmas? I look at the massive pile of wrapping I have to do, and it makes me want to cry!

Gems x

I'M TOO PERCYCUTE

If you think I'm too old at 31 to be cute, I welcome your lips to meet my ass. I often pass for youner, as long as you don't catch me before my morning brew and my trowel application of concealer.

FlutterBy Tee, PercyCute - Same Here.

Anyway, I think I'm a little bit of a cutie and I've made no secret of my love for printed tees, so when I discovered PercyCute on Twitter, I just had to get in on some of the T-shirt action. PercyCute is a seriously cool streetwear brand that offers an awesome range of graphic tees, vests, jackets and sweats, featuring hand drawn designs.

The tee is soft, holds it's shape and the print is even more vibrant than the pictures show. On the two occasions so far I have worked the FlutterBy Tee, I have had some rather admiring glances and pretty nice complements. I have my eye on the Spaceman Tee next, as I am an uber space nerd - a night in with a Stephen Hawking boxset and a garbage bag full of popcorn is as good as it gets.

 

Go on, tell me I'm not cute now...

How do you feel about printed tees? If you love them like I do, head on over to PercyCute, all their designs are unisex - Tee shirts for all!!!

Gems x

*T-shirt provided by PercyCute for the purposes of review, all opinions are of course my own.